Driven by a mission to empower small businesses.
NowFloats was founded in 2012 by Ronak Kumar Samantray, Jasminder Gulati, Nitin Jain and Neeraj Sabharwal with the mission to enable small and medium sized businesses (SMBs) to bring their business online in a meaningful yet simplified manner. These Microsoft alumni had a vision to bring India’s 51 million SMBs online and empower them with a relevant, discoverable digital presence.
The Boost app, NowFloats’ flagship product, helps SMBs setup a business website instantly without any prior knowledge of design or development. But that’s just the start of the story. All Boost websites have an auto-SEO feature, which means that the more relevant updates the business adds to the website (business updates, product catalogues, custom pages), the higher the website begins to emerge in search rankings. To capitalize on this further, Boost syncs up with the business’ social media accounts (Facebook, Twitter). Updates can be pushed across all channels at the same time for maximum discovery.
Product/service catalogues, shopping carts and check-out ensure that selling is made easy online. And that’s why even traditionally cumbersome features like payment gateways are standard fixtures for the Boost customer. Nowfloats’ customers can interact with the business via enquiry forms, chat or even phone calls and all interactions are logged and appear on the app. Today, NowFloats has over 18,000 active paid customers and has brought over 33,000 customers online across India.