Design led jewellery, a click away

Founded in 2011, BlueStone is India’s leading online destination for high quality fine jewellery. Founder Gaurav Singh Kushwaha brings more than 10 years of experience in the domains of technology, e-commerce and internet marketing. Prior to BlueStone, he served as the CEO of Chakpak, an online enteraintment portal which he co-founded. His vision was to build BlueStone as India’s #1 digital first jewellery brand.

With strong design credentials, accent on craftsmanship and nimble technology, BlueStone is revolutionising the customer experience in the fine jewellery and lifestyle segment. In a short span of time, BlueStone has built a large family of loyal consumers in India. With made to order models, try at home service, lifetime exchange guarantee, third party certificate of authenticity, next day delivery for easy gifting and a strong design armoury, BlueStone is uniquely positioned to capitalize on India’s large and growing jewellery market.

BlueStone has a fully integrated supply chain stack enabling real-time flow of information across website, stores, factory and suppliers. Its manufacturing process incorporates 3D printing and the rendering of jewellery on its website and other digital media is being recognised as world class. Today, BlueStone is on its way to becoming an omni-channel brand. The retail stores recently opened by the company in several Indian cities have been successful, further expanding the connectivity and engagement with the aspirational Indian consumer.


Design led jewellery

Strong craftsmanship credentials

Try at home service


Lifetime exchange guarantee

Custom makes

Next day delivery, a click away