PRESS RELEASE

Iron Pillar announces an investment in Sedemac

Iron Pillar
December 14, 2018

SEDEMAC is a leading provider of IP-led powertrain controls

Mumbai—Iron Pillar, an India focused venture growth investor, is pleased to announce an investment in SEDEMAC (Sedemac Mechatronics Private Limited), a technology company that builds innovative and reliable controls for engines and powertrains. This is Iron Pillar’s fourth investment from its maiden fund and fits well with its strategy of backing pioneering companies who are also proven leaders in their market segments.

Shashikanth Suryanarayanan, Chairman of SEDEMAC, said “Our vision is to be a globally respected controls company that has the gumption and ability to build first-in-the-world technologies that are used widely. We are well and truly on our way towards realizing our vision by establishing ourselves as a key entity shaping controls for small powertrains—100 million of which are produced each year globally including 20 million 2-wheelers in India. We are delighted with Iron Pillar’s backing of our story at a time when we are looking to grow substantially not just in India but around the world.”

Harish Hulyalkar, Partner at Iron Pillar, added “SEDEMAC is a truly unique Indian company, incubated in IIT-Bombay, which has consistently built new IP-led technologies for automotive OEMs and engine manufacturers. We are very excited to partner with SEDEMAC in the next phase of their growth journey, as they further extend their solutions to Indian and international customers, and deliver innovation to the world in the arena of powertrain controls.”

About SEDEMAC

SEDEMAC builds innovative powertrain control technologies that are deployed through a combination of large volume manufacturing of electronic controllers and long-term relationships with major OEMs/Tier-Is. The company has a special focus on controls for small powertrains both for the on-road and off-road markets where its solutions have been deployed on millions of 2-wheelers and hundreds of thousands of generators. SEDEMAC’s long term bets tend to be aligned with the global story of reduced emissions, improved fuel economy, electrification and improved user experience. The company’s immediate interest is in the disruption of the starter motor industry, beginning with 2-wheelers, through its Sensorless Integrated Starter Generator (ISG) technology. Additional information is available at http://www.sedemac.com

Media Contact

For Iron Pillar, Sanjna Tulsiani: sanjna@ironpillarfund.com

ABOUT IRON PILLAR

Iron Pillar is a venture growth investor, focused on enterprise and consumer technology businesses that are building from India for the world. Since 2016, Iron Pillar has been working closely with extraordinary Founders to help them scale profitably from ~$10 million to $100 million+ in revenues. The firm has consistently executed this strategy across its marquee list of portfolio companies, including BlueStone, CureFoods, FreshToHome, Servify, Uniphore and others.

Beyond capital, Iron Pillar works alongside Founders to accelerate their business growth across three key areas: (1) expanding business development to global markets; (2) providing guidance on go-to-market strategies, including access to C-level talent; and (3) facilitating strategic capital introductions. The firm is dedicated to partnering with Founders on their journey to build transformational, resilient and valuable companies.

Iron Pillar has offices in Bangalore, Mumbai, Dubai and Palo Alto. Additional information is available at www.ironpillarfund.com