Sandeep Upadhyaya is a consummate Sales & Marketing professional with over twenty years of experience at blue-chip Indian FMCG companies, & three years as an entrepreneur, building tech solutions for retail & mass transit. He has also briefly worked with a fast-growing online food delivery company as Consulting CMO.

Sandeep started his corporate journey with Glaxo SmithKline Consumer Healthcare in sales & went on to handle the Horlicks portfolio. With the acquisition of Viva & Maltova from Jagatjit Industries, Sandeep was tasked with the integration of these assets & the teams. Moving on to ITC Ltd. in 2003, Sandeep spent 10 years across multiple roles within ITC: Marketing Manager, Surya, Nepal; Brand Manager, Gold Flake; Head of Exports & Marketing Head for all tobacco brands; and Head of Marketing at ITC Foods. Between 2018-2021, Sandeep co-founded UXIT Solutions (DoS based mass transit applications) & ReCast Technologies (Retail Tech).