Iron Pillar

Palo Alto/Bangalore, March 9, 2022: Iron Pillar, a venture growth investor backing global technology companies building products from India, today announced its investment in, the no-code, hyper-apps-based intelligent business process automation company based in Silicon Valley with product development in Bangalore and Trivandrum. Iron Pillar invested as part of the company’s $53M Series B financing. This is the fifth investment from Iron Pillar Fund II, targeting growth stage cloud software companies. Iron Pillar is also an investor in well-known SaaS / cloud software companies like Uniphore, Servify, Ushur and CoreStack.

Jiffy’s Series B was led by Eight Roads with participation from existing investor, Nexus Venture Partners, among others. This is Babu Sivadasan’s third entrepreneurial venture and therefore Jiffy had interest from multiple investors. The company and its Board decided to partner with Iron Pillar in large part due to the firm’s global presence and access to potential partners, customers and talent for Jiffy in key geographies.

Jiffy’s cloud-native platform combines artificial intelligence, machine learning, cognitive document processing, natural-language processing and no-code workflow and analytics to deliver an end-to-end business process automation solutions across multiple verticals including media and telecommunications, financial services and travel, among others. Jiffy’s
comprehensive automation and analytics solutions have won the company accolades from IDC, Gartner and SoftwareReviews. Jiffy has delivered quantifiable operational efficiency and effectiveness for marquis customers including several Fortune 500 clients through its Automate, Innovate and Hyperapps products lines.

“We’re thrilled to have Iron Pillar partner with Jiffy as we look to bring cloud-native intelligent enterprise automation to the next level,” said Jiffy CEO and co-founder Babu Sivadasan. “This over-subscribed round is a further validation that the market for enterprise process automation is massive, and that Jiffy has a unique approach to business transformation that has been validated by some of the largest and most respected companies in the world.”

Mohanjit Jolly, Partner at Iron Pillar, added “The Iron Pillar team is delighted and humbled to be investing in Jiffy, and joining a remarkable team and co-investors in helping build the leader in next generation intelligent enterprise process automation. Jiffy has combined the ease of building enterprise workflows with the power of AI, ML, IDP and other core technologies to deliver a powerful, comprehensive solution. It is not surprising that senior executives from Jiffy’s enterprise customers have invested in the round as well. We, at Iron Pillar, are excited to be a part of Jiffy’s journey to become the leader in next generation RPA”.

About Jiffy
Founded with the mission to radically change how enterprises automate complex business processes, puts the power of real-time innovation in business users’ hands. delivers HyperApps – pre-packaged and true end-to-end automation applications that are reusable and extensible across an entire enterprise – on their AUTOMATE cognitive automation platform that includes capabilities ranging from intelligent document processing and natural language processing capabilities to RPA and Low Code/No Code development. To learn more, visit online at

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About Iron Pillar

Iron Pillar

Iron Pillar is a venture growth investor, focused on enterprise and consumer technology businesses that are building from India for the world. Since 2016, Iron Pillar has been working closely with extraordinary Founders to help them scale profitably from ~$10 million to $100 million+ in revenues. The firm has consistently executed this strategy across its marquee list of portfolio companies, including BlueStone, CureFoods, FreshToHome, Servify, Uniphore and others.

Beyond capital, Iron Pillar works alongside Founders to accelerate their business growth across three key areas: (1) expanding business development to global markets; (2) providing guidance on go-to-market strategies, including access to C-level talent; and (3) facilitating strategic capital introductions. The firm is dedicated to partnering with Founders on their journey to build transformational, resilient and valuable companies.

Iron Pillar has offices in Bangalore, Mumbai, Dubai and Palo Alto. Additional information is available at